bay of green bay natural estuarine research reserve

This branding project developed a visual identity for the Bay of Green Bay Natural Estuarine Research Reserve, an organization dedicated to protecting and studying one of Wisconsin’s most valuable natural resources. The design focuses on capturing the spirit of conservation and research while highlighting the unique connection between land and water. The identity emphasizes clarity, trust, and sustainability, with a logo and supporting system that can adapt across educational materials, community outreach, and scientific communications. By balancing professionalism with approachability, the brand helps the reserve engage both local communities and the broader scientific audience.